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Getting to the crossroads is normal and natural. Customers’ and client's needs change. Markets evolve. Competitors enter. Crises deepen. New opportunities arise. "If you don't know where you are going, you might wind up someplace else." Yogi Berra As a leader, your challenge is to peer over the horizon and figure out where all of this is going and where on the landscape your richest opportunities lie. Many see this challenge as the ultimate act of leadership: to set the course and to engage the team in reaching a new and better destination.
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